Haley provides you with a wide range of tools to help spread your job postings across various social media and job aggregator websites. While we provide a lot of avenues to help your jobs get noticed, there are also some techniques you can use to get your jobs reach a wider audience.
The role of our job board is to take the jobs from you, optimize them for SEO, provide a mobile optimized way to search, and distribute feeds to the job aggregators. So let's get started...where does Haley post your job postings?
SMRP - What Is It and Do You Need It?
First, you need to make sure the Social Media Recruiting Package (SMRP) is enabled with your job board. More information can be found about it through this video. If you are not, please contact one of our Marketing Educators today to find out how to add this to your job board package.
This package includes:
- Social Sharing
- You have the ability to use an RSS feed to automatically share your jobs on your social media pages
- Full SEO for every job
- Includes optimization of URLs, page titles and meta descriptions based on job title and geographic location
- Inclusion of your jobs in our feed to Job Aggregators
- We send your jobs to aggregators including: Simply Hired, CareerJet, Indeed, Post Job Free
- Sponsor jobs on Indeed
- Job Agents and Email Marketing
- Candidates can be automatically notified about new jobs
- On demand and scheduled "Hot Jobs" email marketing
- One-click Apply
- One-click application using "Apply with Indeed" (additional setup cost may apply, ask us for details)
RSS Feeds - How You Share Your Jobs on Social Media
We provide for your use, through MyHaley, an RSS feed of jobs that can be used to push your jobs to social media sites, like Facebook, LinkedIn, and Twitter.
While it would be really easy to just push all your jobs automatically to all of your social media pages, we really only recommend using the RSS feed for posting to the faster-moving Twitter.
Depending on your volume of new jobs, if you post to Facebook automatically, your followers may get tired of the constant posts in their news feed and unfollow you. For LinkedIn, posting jobs with no established rapport in groups may get you flagged for abuse. We recommend becoming an industry thought-leader by sharing content in groups, and focusing on groups where you can find new talent, such as local colleges or community groups.
Some other suggestions include offering referral bonuses and engaging in Pay-Per-Click marketing. You can view one of our past webinars to see a more in-depth explanation of what Pay-Per-Click marketing is and what it can accomplish for you!
XML Feeds - How Haley Shares Your Jobs on Aggregate Sites
There is a slight misconception we need to clarify: we do not technically "post" your jobs on any other sites, besides your own job board. What does this mean? We send an XML feed of the jobs to Indeed, Simply Hired, Careerjet and Post Job Free. Once the jobs reach those sites, through the XML feed, it is up to those aggregate sites to post the jobs that we sent.
Each site has their own specifications for what makes a "successful" job posting, and their own policies on what jobs get visibility on their sites. Most of the sites we send your jobs to will post them as long as basic criteria are met, such as having a title, description, a valid location, and job ID. The only site that you may not have visibility on is Indeed, as they generally only post jobs of companies with whom they have a paid relationship with.
Job Posting Tips
We have compiled a list of general tips to help you get your jobs posted by these aggregate sites. Here is a great specific example, from Indeed.com's blog, where they talk about what they look for when posting jobs on their own site.
Here is a list of general tips that we have compiled to help you create more successful job postings:
- Job titles. The titles should stand out! They need to grab a job seekers attention. You should modify the job titles to be both functional and more "salesy." For example, a job title of "production" but for a job that is for clean room assembly. This title would attract more attention if the title was something like: "Clean Room Assembly - Production Job - $9/hr." The better the job titles, the more traffic they will attract.
- Pay rates. You should use the pay rate field on all jobs and consider including the best pay rates in the job titles. Jobs with pay info get 40% more clicks. Jobs read pay rate "Dependent on Qualifications" does nothing to attract job seekers.
- Jobs that are attractive to workers. Right now, there is a shortage of skilled, semi-skilled and even reliable unskilled labor. To attract the best people, you need to offer the best jobs. Pay is one factor, but you also need to find ways to sell the opportunities to candidates. Job descriptions need to be as compelling as possible.
- Jobs need to be promoted through your website. The job board has the ability to create RSS feeds of featured jobs. You should use this feature to promote "hot jobs" right on the home page of your website and on the sidebar of the Job Seekers section.
- Encouraging job board opt-ins. The job board has a feature where job seekers can opt-in for job alerts. Encourage job seekers to sign up for your job board and opt-in, and then send regular hot jobs emails to your candidates.
You can also view one of our Lunch with Haley Webinar presented by David Searns called Recruiting Optimization. In this Lunch with Haley, you'll learn how to:
- Get your jobs found
- Make your jobs stand out from other openings
- Make it easy for job seekers to respond
- Get more from your recruiting efforts, without spending more!
The full video can be downloaded here: http://www.lunchwithhaley.com/videos/recruiting-optimization/.
Here are some other articles that will help you create the best job posting possible and help increase its chance of being posted on an aggregate site: